Photo by Peter Beeler

Photo by Peter Beeler

I’m Miguel, a designer and art director living life in the arts for over 30 years.

A bold yet true statement. I started my journey in the arts as a guitarist in a rock band to a production artist in a service bureau to a freelance graphic designer producing logos all the while exhibiting my photography and paintings from time to time.

I thrive in the creative space collaborating with business owners and individuals seeking a clear and simple direction to achieve their goal of presenting their business or service in the best way possible.

I specialize in brand Identity and strategy, creative collaboration, executive level B2B / B2C presentations, conceptual thinking and expression, business coaching and motivation and a software educator.

My interests are Hitchcock films, travel photography, screenwriting and the Oakland Raiders. I live and work in the Bay Area with my sons, Enzo and Pablo.


Accomplished in branding, packaging and print advertising. Working experience in all facets of design and production for print and digital applications. A researcher of current visual design trends and production software applications. Organized, detail-oriented and motivated to be a studio contributor or project leader. Excellent communication skills and creative collaborator. 



Concept Development - Research, Analysis and Strategy

Design Execution - Typography, Color, Layout and Sketches

Final Publication - Digital Expression and Print Pre-Press



Storyboarding, product mock-up, photography, photo color correction, retouching and manipulation, copywriting and editing, customer support, office management and administration. Working knowledge and understanding of OS X, IT and UI design and development with an understanding of CSS and HTML.



Metropolitan Transportation Commission  | 2017 – Current  Graphic Designer 

Design and produce print assets for intensive planning document, Plan Bay Area 2040. Design brand identity and print assets for public speaker event, Metro Talks. Redesign Bay Area Metro Center brochure. Assist graphics studio with internal design and print projects as needed.

Merchant Consulting | 2008 – 2015  Graphic Designer / Creative Consultant

Work with the Creative Director developing brand identity, digital and print collateral for Ahnu Hair Care, AIDO Sunscreen, Turquese Swim Wear, Northstar Biofuels’ R Power, Kurbo Family Health App, Next Space Shared Work Space and RKO Pictures and their horror division, Roseblood Movie Company. 

Designed brand identity and packaging for Yan Can Cook and California Olive Ranch. 

Produce design presentation assets for AAA, Kaiser Permanente and Medtronic. 

Creative support and copy editing for client acquisition and creative review presentations. Setup studio procedures, asset management design Merchant website, portfolio slides and video case studies.

Hikari Chiropractic | 2005 – 15  Art Director / Designer / Brand Consultant

Produce brand identity and business collateral. Supervise brand communication, visual language and marketing assets. Develop and design website while managing design direction with the website developer. Produce a brand video for online marketing.

Compass Realty | 2011 – 13  Art Director / Designer / Brand Consultant

Produce brand identity and business collateral. Supervise brand communication and marketing assets. Website design, development, copy edits, publishing and social media consultation.

PlazaCuba.com | 2010 – 13  Art Director / Designer / Business Consultant

Produce brand identity, design trade booth signage, brochure, print ads and postcards. Website design and development, copy and photography editing. Consult on business opportunities, outline project scope and budget, manage timelines and deliverables.

EVOLVh Hair Care | 2010  Graphic Designer / Brand Consultant

Project objectives include brand analysis, brand consultation and management while producing final package design files, B2B and sales marketing materials for print and digital applications.

Anthem Worldwide | 2005 – 2008  Senior Designer

Packaging and identity design studies. Produce visual assets for creative review presentations: form factor concepts, digital illustrations and visual audits. Assist in research and development for all projects. Quality control for all final out put production files.

BlueMint Associates | 2003 – 05  Graphic Designer

Assist in research and development for all projects, create design concepts on form factors. Produce and pre-flight final print mechanicals with call outs and final delivery.



Machi Candles - Logo, packaging, print and website design and art direction

Sangha Wellness Center - Logo, office signage, website design and art direction

Urbanworks Native Landscaping - Logo, business collateral, website and social media design

EVOLVh Hair Care - Packaging, layout design and creative consultation

Tatcha Skincare - Web banners, site updates, print design and production